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How lighting affects your perception of food

 

Your taste buds play a role in determining the four basic groups of taste, which are sweet, salty, sour, and bitter. When your taste buds come in contact with food, signals are sent to your brain to interpret flavour. Because we look at our food before eating, however, our eyes send signals to our brain well before our taste buds even get the chance.  This entire process completely affects how we taste the food. That’s where lighting comes into play. Colour is often the first element noticed in the appearance of a food product. Humans begin to associate certain colours with various types of foods from birth, and equate these colours to certain tastes and flavours throughout life.

 

Using lighting, you can accentuate the rich and juicy reds of the meat; you can highlight freshness on a fish counter. By accentuating these attractive elements of food you increase the desire to consume it.

 

PROLEDS food strip is one of few food enhancing LED strips on the market. Check out the range we offer!

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